Take Safeguards with Your Facebook Accounts
People first started to use Facebook in 2004 on a personal level. Facebook is a social community tool that is a free service where you upload information so you can find and communicate with friends and family. Shortly after that businesses started to use the Page feature to upload information about their business with the plan of marketing to the contact lists that they develop on Facebook.
Marketing departments and companies started to develop marketing strategies around this free communication tool. Some companies invested lots of time posting original content to Facebook and a fair amount in marketing through this channel. Like any free service, be wary of the word free it means they are not required to answer your emails, do updates, save your information or fix problems.
One company who invested 4 years of marketing using Facebook had it all wiped away suddenly in the wink of an eye. The company profile and all the information had just disappeared. 4 years of marketing information and a million contacts lost. Free services such as Facebook are not liable for information uploaded to their servers and can be quite business hostile.
A techie friend of mine said free service comes with a risk. What kind of idiot would trust a free service with 4 years of marketing info? I chuckled and replied that small business owners may not have considered how much a loss of information could impact their companies marketing.
If you have a business page on Facebook and there is important information about your company it may be a good idea to back up that information so you have a record of it if something happens.
Another issue that people are becoming aware of is that when you join Facebook and make a business page for a company your personal account is linked to that business account. If you delete your Facebook profile you delete any business pages you made. If you make Facebook pages for businesses and want to transfer the Facebook page to the company you can't do that. If you have multiple business pages and delete your personal Facebook account you also delete all those business pages and there is no fallback. This can be a cause for a law suit between you and the company and Facebook is not responsible, that was included in the fine print that most people skim past.
As a business owner you should remember that Facebook is a great platform for social communication but it comes with risks and should not be the only basket where you store all your marketing eggs.
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